SEO - Amount of Text on a Webpage

One of the important factors with SEO that tends to be overlooked by some people is how much text should go on a webpage. There are many different opinions on this, and in truth there is not just one answer. The answer will depend in part on what your specific objectives are, as well as the design of your site and what your message is. The good news is that there are some tried and true SEO guidelines that you can use to start figuring out a solution to this problem.

Very generally, more content is better than less when it comes to getting your site ranked with SEO. A site with just a few words, or just a few sentences, isn't going to be deemed as very valuable in the eyes of the search engines. For one thing it's hard to make such a small amount of text unique, which is an important SEO analysis on page ranking factor. For another thing, with just a few sentences of content, what is the purpose and value of the page?

Pages that provide solid, unique information get rewarded, and that's another important SEO principle to remember. Even though more content is generally better than none, you don't get rewarded for having worthless content. Stuffing your page with keywords and random text for example won't get you ranked at all, and could even cause your rankings to take a hit as a result. Additionally, copying text and content from other websites and adding them to your own isn't going to do you any good either.

A minimum for any page on your website that you are trying to get ranked in the search engines with SEO should be approximately 250 words. With that said, there is nothing wrong with a content page with 1,000 or 2,000 words of content, as long as it's all on topic, and it doesn't look bad in the layout of your website. Most webmasters like to break those longer pages up into multiple smaller pages to keep everything more aesthetically pleasing, while also providing more opportunities to get individual pages ranked highly in the search engines.

At the end of the day, what you want to be able to provide is enough high quality content so that your website stands out both to the search engines, and to the visitors you end up seeing your site. Effective and affordable SEO is about more than just ranking well in Google, it's about understanding the best practices for how to get that job done, and it's about making your visitors and site prospects happy as well. It's one thing to get people to your site, and it's another thing to convert that person into a paying customer or client.

Be sure to include plenty of informative, unique and useful content on all of your pages in order to boost your search engine marketing success. However, don't feel that you need to be excessive or that you should throw any kind of mumbo-jumbo or retread words up on your site for fast results. Say what you need to say, include the appropriate keywords and your site's search engine marketing will be improved dramatically.